Visual Storytelling, Environment Design, Spatial Cinematography
“Aesthetics, Functionality, Narrative, Storytelling”
“You need to support the colour with actions and set pieces within the screenplay. You can’t just add colour blobs. You need to have artistic intention behind every frame.”
Red – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence.
Pink – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine.
Yellow – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.
Orange – humour, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant.
Green – healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy.
Blue – faith, spirituality, contentment, loyalty, fulfilment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservationism, security, cleanliness, order, sky, water, cold, technology, depression.
Purple/Violet – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy.
Brown – materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity.
Black – no, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger.
White – yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, you, brth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.
Silver – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech.
Gold – precious, riches, extravagence, warm, waelth, prosperity, grandeur.
Analogous: calming, colours do not contrast each other.
Monochromatic: non naturalistic result, theatrical feeling, losing the seriousness.
Complementary: colours on the opposite end of the colour wheel complement one another, while also making harmonious contrast that makes subjects stand out.
Triadic: colours are equal distance on the colour wheel from one another, creates a feeling of spontaneity, the world becomes believable.